Elon Musk Finds New CEO for Twitter: Linda Yaccarino in Talks for Position, Says Wall Street Journal


Elon Musk, the CEO of Tesla, has announced that he has found a new chief executive for Twitter, but did not reveal the person’s name. The Wall Street Journal, however, reported that Linda Yaccarino, a Comcast NBCUniversal executive, was in talks for the position. Musk said in a tweet that the new CEO would start in around six weeks, and that he would transition to the role of chief technology officer of the social media platform within the next few weeks. Musk took over as CEO of Twitter when he completed his $44 billion purchase of the company in October 2022. He said in December that he would step aside as CEO once he found “someone foolish enough to take the job.”

Yaccarino, who is the top advertising sales executive at NBCUniversal, interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino praised Musk’s work ethic and encouraged the audience to welcome him with applause. Yaccarino has been credited with dragging NBCUniversal’s ad sales operation into the digital future.

Relevant Read: Twitter to Remove Inactive Accounts, Streamline User Experience: Elon Musk

When asked for comment, an NBCUniversal spokesperson said, “Linda is in back-to-back rehearsals for the Upfront,” referring to a presentation NBCUniversal will host for advertisers in New York on Monday. Yaccarino did not respond to calls seeking comment on Thursday.

Musk’s announcement came just before the close of Wall Street on Thursday, and Tesla shares closed 2% higher. The shares rose a further 1.6% in after-hours trade. Craig Irwin, an analyst at Roth MKM, said, “The boat anchor called Twitter is loosened from Musk’s ankle. Now he can get back to spending more time creating value at Tesla.”

Musk has long said he intended to find a new leader for Twitter. In a Twitter poll started by Musk in December, 57.5% of users voted for him to step down as CEO of the social media platform. Musk, a self-proclaimed “free speech absolutist,” has said he took over Twitter to prevent the platform from becoming an echo chamber for hate and division.

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