Meta’s Threads App Faces Criticism and Legal Threats

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Threads Meta

In a move to compete with Twitter, Meta, the parent company of Facebook and Instagram, recently launched its own app called Threads. However, the debut of the new platform has been met with mixed reviews and controversies.

Threads bears a striking resemblance to its rival, with blocks of black on white text, and a setup process that is quick and seamless for existing Instagram users. By logging in with their Instagram credentials, users can autopopulate their profiles and bring their followers along.

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According to Adam Mosseri, the head of Instagram, Threads aims to foster public conversations, providing content creators on Instagram with a friendlier and more open environment compared to platforms like Twitter, where toxic behavior is a common complaint.

Meta’s Chief Executive, Mark Zuckerberg, announced on his Thread post that the app gained 10 million users within seven hours, with the user count reaching 30 million by Thursday morning.

However, Twitter swiftly responded to the launch by sending a legal letter to Zuckerberg, accusing him of hiring ex-Twitter employees and leveraging their confidential knowledge to build a “copycat” product. Elon Musk also weighed in, tweeting, “Competition is fine, cheating is not.”

Under Musk’s leadership following a $44 billion acquisition, Twitter underwent significant changes, including the introduction of a paid subscription model called Twitter Blue. This shift, along with other alterations, altered the user experience and drew both praise and criticism.

For users who were hoping that Threads would provide a similar experience without the associated frustrations, the initial reception has been mixed. Complaints have already surfaced on Threads itself and other social media platforms.

The absence of a desktop version has drawn criticism, as it limits the ability to scroll through the app while at work or away from mobile devices. Additionally, the composition of the feed has become a sore point, particularly for Twitter users who dislike the algorithmic “For You” tab filled with clickbait and viral content. Threads lacks options to view posts solely from accounts followed or to view the feed chronologically.

Users have also expressed concerns about accessibility, pointing out that Threads lacks basic functions such as an alt text field or an in-app captioning tool.

Furthermore, the search bar falls short in facilitating the discovery of public conversations, as users can only search for account usernames rather than the content of posts. Hashtags and authors who repost content are not clickable.

Users who find Threads unsatisfactory may encounter difficulties disentangling themselves from the app. By Thursday morning, warnings circulated on social media that deleting the app also necessitates deleting the associated Instagram profile, making the process more complex than the initial setup.

As the criticisms and controversies surrounding Threads continue to emerge, it remains to be seen how Meta will address user concerns and refine the app to better meet user expectations.

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