ABF and Philip Morris Pakistan Unite to Raise Breast Cancer Awareness


American Business Forum and Philip Morris Pakistan Limited joined forces to host a remarkable event dedicated to raising awareness for breast cancer. The event brought together influential individuals from various fields to shed light on this critical health issue.

Mr. Kamran Ataullah Khan, the President of ABF, warmly welcomed all the guests and underscored the importance of early detection, recognizing common symptoms, and the necessity of spreading awareness among the masses. His opening remarks set the stage for an insightful and impactful evening.

The event’s host, Ayesha M. Hamid, Chairperson of the American School of International Academics, played a pivotal role in guiding the proceedings. With her experience and influence, she encouraged females in attendance to educate themselves on self-examination techniques, a crucial aspect of early detection that can save lives.

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One of the highlights of the evening was the presence of Ms. Kristin K. Hawkins, the US Consul General, who showed her support for the cause. Her participation underscored the importance of international cooperation in addressing issues like breast cancer awareness.

The event’s keynote speaker, Mrs. Verda Ashrat, the First Lady of Punjab and Assistant Professor of Radiology at Fatima Jinnah Medical University, took the podium and delivered a powerful address. Mrs. Ashrat emphasized the urgency of raising awareness in Pakistan, a country where breast cancer is often shrouded in shame and stigma. She urged women to take a proactive stance, understand the gravity of breast cancer, and advocate for more awareness on this subject to ensure better health for themselves and future generations.

Approximately 300 guests attended the event, representing the corporate world, civil society, and notable medical professionals and dignitaries. The gathering served as a platform for these individuals to share their professional and personal perspectives on the matter, reinforcing the collective commitment to combating breast cancer through awareness and early detection. The event was a resounding success, leaving a lasting impact and fostering a sense of unity in the fight against this prevalent disease.

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