CDA with Coca-Cola to Construct Islamabad’s First ‘Plastic Road’

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Plastic Road

To re-carpet national highways with plastic garbage, the Capital Development Authority (CDA) has collaborated with Coca-Cola Pakistan, TeamUp, and the National Incubation Center (NIC). The collaborative venture, which was established with the signing of an MOU, aspires to create a “world without waste.” This concept will be applied to a one-kilometer route in the federal capital in the first phase.

The ceremony was attended by key stakeholders and partners like CCI, UNDP, WWF, CoRe Packaging Alliance Members, CDA and dignitaries from media, academia, civil and private sector.

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Amer Ali Ahmed, Chairman of the Capital Development Authority (CDA), a key partner in making the project a reality, stated, “We believe in a clean and green Pakistan, but we also believe in working together to generate outcomes that are vast.”

Rana Shakeel Asghar, Member Finance and Environment CDA, signed the deal on behalf of the development authority. In response to the project, he stated, “We believe in a clean and green Pakistan, but we also believe in working together to generate results that are expansive.” He stated that the project was thoroughly discussed with environmental specialists and government authorities prior to signing the deal.

Speaking at the ceremony, Fahad Ashraf, VP and General Manager of Coca-Cola Pakistan & Afghanistan said, “This idea provides a breakthrough solution to bring back plastic waste into the productive economy. The plan is to focus on building a community around the idea and the innovation itself. For any concept to be applied and adopted, the people must first believe it, for which the project needs to make a social and commercial sense.” He stated that TeamUp and NIC would work to spread the notion across the country through hackathons, conferences, white papers, and policy changes.

The project is part of Coca-World Cola’s Without Waste initiative, which aims to achieve zero packaging footprint. This unique concept of re-carpeting roads with recycled plastic debris has been used in 70 countries across the world; however, it will be tested in Pakistan for the first time using a road mixture recipe tailored to Pakistan’s specific environmental conditions.

Plastic-recarpeted roads last nearly twice as long and are 51% stronger than normal roads. Pakistan has a road network that spans over 270,000 kilometres and is growing by the day. This idea has the potential to not only reduce plastic waste, but also to keep our road maintenance expenditures to a minimal. This has the potential to generate massive demand for recycled plastic, addressing a key waste management issue that has existed since the invention of plastic packaging.

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