World praises Pakistani start-up ‘Educast’ contributions


For its innovative and creative approach to provide health consultation to women and children in an era where the coronavirus pandemic is rife, one Pakistani start-up has received global acclaim.

Educast, was highlighted as the best example of Islamic medical services based on technology at the Showcase of Innovation of Tomorrow Powered by Transform Fund in Tashkent, Uzbekistan. The Islamic Development Fund’s Technology Innovation Initiative organised the Tashkent event, which took place during the 46th Annual Meeting of the lsDB Group Board of Governors.

It acknowledged the significance of STI as a driver of social and economic development in emerging countries. ‘Respond, Restore, Restart: Post-Covid Resilience and Prosperity for all’ was the focus of this knowledge-sharing and networking event.

In 2019, 2020, and 2021, the IsDB’s transform fund received more than 10,000 project concept submissions from 90 countries. During the epidemic, Educast made use of its network to help the Sindh government care for 0.4 million Covid patients.

Relevant Read: features in Forbes Asia 100 to Watch in 2021

As a result of this assistance, the country’s health care system was spared unnecessary strain. Additionally, Pakistanis living in GCC countries such as the UAE and Saudi Arabia gave counselling through a network of 1,000 qualified women doctors who were affiliated with the company.

Educast began with the goal of giving out-of-practice doctors a way back into the industry, but soon shifted its focus to minimising maternal and newborn deaths in communities with poor or no access to health care.

After the outbreak of the pandemic, the network initiated a timely Covid-19 programme to give treatment and health consulting to Pakistan’s home-confined patients. “Educast’s extraordinary performance is crucial as the pandemic has significantly affected many IsDB Member Countries and vulnerable people, where innovative use of digital technologies may make a great difference,” said Dr Hayat Sindi, IsDB President’s STI Senior Advisor.

In addition to Pakistan, Educast’s services have been extended to war-torn Islamic nations including Yemen, Palestine, and Syria, and preparations have recently been started for the establishment of tele-health clinics in Afghanistan.

Educast’s Abdullah Butt said his company’s telemedicine platform offers specialised training to female doctors. These female doctors teach Yemeni medical professionals while also providing on-the-spot medical advice to women in need. “The Educast telemedicine network includes Syria as well as women’s and children’s health and tele-orthopedic services in Palestine.”

He stated that Afghanistan will be the next destination for Pakistani female doctors who will use telemedicine to provide medical consultation and treatment.

“The Pakistani and Afghan governments have been in touch with us, and we want to open tele-health clinics in three different Afghan cities. As soon as the situation is clarified, we will go forward to assist our neighbours who are in desperate need of health care services under the current conditions.” He added.

The underlying driving force behind the initiative is a group of about 1,000 Pakistani women scattered over 27 nations. As a result, 80 percent of female doctors left their careers after completing medical school and returned to their families.