Twitter introduced a significant change to its identity, replacing its iconic blue bird logo with a minimalist white X against a black background. The move is part of the company’s rebranding efforts as it prepares to transition into a broader scope, with aspirations to be known as “X” in the future.
The unveiling of the new logo took place on the social media network’s website, but its URL still displayed as twitter.com, and the familiar blue “Tweet” button remained visible. Some users noticed a blue version of the X logo, suggesting that the rollout might not yet be entirely finalized.
The idea of rebranding as X and delving deeper into payments, banking, and commerce was revealed by the company’s owner, Elon Musk, and its CEO, Linda Yaccarino, on Sunday. Musk, who had already named Twitter’s parent company the X Corporation, envisions the transformation as an accelerant to create “X, the everything app.” This notion alludes to the X.com company Musk founded in 1999, which later evolved into the online payments giant PayPal.
While the social media giant Twitter was originally inspired by the sound of birds chattering, reflected in its avian branding, it appears ready to embrace a new identity and expand its horizons. Under the proposed X brand, posts on the platform will be known as “an X.”
Yaccarino, who joined Twitter as CEO last month, expressed enthusiasm for X’s future state of unlimited interactivity, centered around audio, video, messaging, and payments/banking. The envisioned X app, powered by AI, aims to connect users in ways that are yet to be fully realized.
Musk’s acquisition of Twitter for $44 billion in October last year triggered significant changes in the platform’s advertising business. Advertisers became apprehensive about Musk’s management style and mass firings that affected content moderation. As a result, Musk sought new revenue streams, paving the way for the introduction of payments and commerce on the platform.
The challenges have continued for Twitter, with technical failures and user discontent arising from new charges for previously free services, alterations to content moderation, and the return of previously banned right-wing accounts. Musk acknowledged that the platform lost roughly half of its advertising revenue since he took over.
In a similar vein, Facebook’s parent company, Meta, launched its text-based platform called Threads, which garnered up to 150 million users initially. However, data from market analysis firm Sensor Tower reveals a significant decline in user engagement with the rival app since its launch.
As the competition among social media platforms intensifies, Twitter’s transformation into X and its ambitious expansion plans represent a pivotal moment for the company’s future trajectory in the digital landscape. The shift could potentially redefine the platform’s role and influence in the realm of social media, payments, and beyond.